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Bachelor Thesis - ICONOLOGY OF EMPATHY | 2021

Iconography is of great importance in contemporary art. but what role does the use of iconographic means play in digital media?

I asked myself this question in my bachelor thesis entitled “Iconology of Empathy” in the “Brand Design” university degree. Through the analysis of visual language in artworks, series, films, video games and advertising, I explored the connection between Iconology/Iconography and empathy – from contemporary art to modern media. Mental health campaigns and aid projects were also considered. The conclusion was a summary, concept and artwork of how to use the considered elements to promote mental health and counteract the stigmatization.

Shufeng Jiedu | 2023

This project was made in collaboration with LeFee Werbeagentur GmbH. 

The “Shufeng Jiedu” brand is primarily intended to appeal to young and middle-aged adults who are mainly read by women. They find out about medicine that only comes from nature and is better for themselves or their small children than conventional pharmacy products. My idea was to make the brand slightly oriental because of its TCM origins. However, since one has to reckon with the fact that only a few people in Germany know TCM and that it may be rejected directly because it is too exotic, we could not go in this direction in a focused manner. But I find the deep thought behind TCM exciting, which harmonizes with Qi and Yin and Yang. Admittedly, the latter is already seen too often, but I wanted to take up the wave-like and circular element ideas. This can be found later in the key visual, since the “waves” of TCM come from within (the remedy is infused and drunk as tea). It helps from the inside out and strengthens the immune system, but without burdening the body with chemicals or otherwise hindering it. The logo is kept typographically simple, as this should not be the focus. It is more like a “out of the box with TCM influence”. But the nature, the people and the visuality from the outside, which is why it is designed all the louder. Nature is not plain and neither are people, and these are the focus here. This “radiate from within” and “a cycle and being in tune with nature” runs through the design, be it in the banners of the website or in later social media videos.

Acandis HEAL TECHNOLOGY - Exhibition stand | 2022

This project was made in collaboration with LeFee Werbeagentur GmbH. 

Ichtholan - Social Media ads | 2022

This project was made in collaboration with LeFee Werbeagentur GmbH. 

For Instagram and Facebook the brand “Ichtholan” wanted some social media video ads, which got uploaded later in two waves, because the first wave worked well. A total of 12 videos came together, divided into square and portrait format. 
The videos had handdrawn illustrations by me, also I cut and edited all of them. But the background voice is not mine 😀 

LeFee Werbeagentur - Recruiting ads | 2022/2023

This project was made in collaboration with LeFee Werbeagentur GmbH. 

As many businesses today need new employees, LeFee tried something new with this campaign. My thought behind it relies on the idea of an organism. With an agengy focused on healthcare marketing I combined the thought of employment and healthcare together. The brain and the heart – two organs of the body, relying on each other. Without a brain, the heart couldn´t exist nor without a heart the brain couldn´t live either. With this idea of a symbiosis the recruiting campaign came to life. The creation department of LeFee being the brain, whilst the managing team of LeFee resembles the heart. But that switches from time to time, because humans are neither “just one brain” or “just one heart”. 

The campaign is posted on facebook and instagram as picture posts and video ads, which you can visit by clicking on the buttons over the text. 

Ichthyol - 3D Visual | 2022

This project was made in collaboration with LeFee Werbeagentur GmbH. 

“Ichthyol” instructed LeFee to create a visual for their main page. The category, for which the visual is, are extemporaneous recipes. It can be found further down the page. This GIF was modeled and exported in Blender. 

not yet public - Keyvisual homepage | 2023

This project was made in collaboration with LeFee Werbeagentur GmbH. 

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